Every Medical Exercise Training (MET) practice needs a signature program to market as well as generate outstanding outcomes. Your signature program should almost guarantee as positive outcome. This is the program, within your niche or area of specialization, that is the thing you are known for. 

A signature may take you a few months or a few years to create, refine and fine tune. This program is based on the knowledge, skills and experiences we identified in day 9 of the "40 Days to Medical Exercise Success". The signature program isn't just exercises its also lifestyle education, criteria, communication guidelines, home exercise, etc for a specific condition or group of conditions. 

A signature program also allow you some fun. This is the program you are so good at delivering it's not work. Its fun....you know it inside out and you deliver results with it. This program is your expertise at it's best. 

Take a few moments to listen as Dr Mike and Chris Harris of ...

Hello again and were back for day 16 of "40 Days to Medical Exercise Success". Yesterday we spoke about establishing MET protocols for the 10 most common conditions you manage in your practice. This will make your practice more efficient and lead to better and faster functional outcomes.

Today, let's refer to these protocols you developed on day 15 and begin the development of base programs within your niche or area of specialization. These programs are the marketing materials you will share with clients before they purchase MET sessions. The base programs are the "here's what you get when you work with me".

Join us again tomorrow for day 17 when we discuss developing your signature programs within your niche or specialization.

Welcome back Medical Exercise Specialists to Day 15 of "40 Days to Medical Exercise Success". Today our topic is "establishing MET protocols for the 10 most common conditions you manage". Some don't like "protocols". Protocols are simply roadmaps. They are not eched in stone or inflexible. They are guidelines to assessment procedures, target muscle groups and progression phases. We have used the PREPS Post Rehab Protocols since we started teaching the Medical Exercise Specialist workshop in 1994. 

Protocols are the bacbone of all aspects of medical care. An example of utilization of protocols to enhance medical care is found in "The Checklist Manifesto" by Atul Gawande, MD of Johns Hopkins University. The establishment of a standardized protocol regarding the use of gowns, masks, etc in the surgical ICU is illistrated in this text. The importance of the use of protocols to standardize care and reduce negative outcomes is shown. 

The use of protocols will enhance your...

Good morning Medical Exercise Specialists and welcome to Day 14 of “40 Days to Medical Exercise Success”. Today we will talk about your “practice message”. As part of the marketing plan, all businesses should have a unique selling proposition (USP) or tagline. This is what you are known for ……its your message. It says…hey this is what we do…this is why we exist..…this is us!!

For the Medical Exercise Training Institute (METI) it is “Bridging the Gap Between Health Care and Fitness”. Its been the same message for 26 years. We started with this tagline/message in 1994 and its exactly what we have done since. In this post Chris Harris, business development manager of Re-Kinect, shares their “practice message” and how the owner Amanda Harris, MS, MES, MEPD came to use it.

For more “40 Days to Medical Exercie Success” please subscribe using the link below.

Welcome to Day 13 of "40 Days to Medical Exercise Success". Last session we discussed looking at your current and recent client list and determining their "therapist, physician or chiropractor of record". These medical professionals are the first you should approach when you begin developing your MET practice. If you are not doing so, immediately begin noting each client's medical professional. 

Don't try the shotgun approach to marketing your practice. We recommend establishing a "target medical marketing list" to focus your marketing efforts. If you don't have a target marketing list we recommend these three professionals to start with: 

1. Family Practioneer or Internist
2. Chiropractor
3. Physical Therapist - Sportsmed Clinic

Welcome to Day 12 of “40 Days to Medical Exercise Success”. A major asset building your MET practice is to look at your current and recent past clients and determine their physician, therapist and/or chiropractor of record. If you have trained the client to any degree of a positive functional outcome, the client has mentioned you and their success to the medical professional. Those medical professionals you clients in common with are the first you approach when you start your practice. To subscribe to the “40 Days” video series subscribe to our blog below.

Hello Medical Exercise Specialists and welcome to the review of the MET Client Management System - Part 3. This was shot in October 2017 as part  of our 30 – 4 – 30 series. Please forgive the reference to the October 2017. The information in this segment is still relevant today and reviews the “assessment” phase of the MET client management process. We previously discussed the overall concept of the MET Client Management System in an earlier video posted on October 23, 2019. Click the links for MET Client Management System - part 1 & part 2.

Welcome back to Day 10 of "40 Days to Medical Exercise Success". This session will discuss developing your MET niche or area of specialization. In the last segment we asked you to review our MET Skills Checklist to assess your skills. This will help you determine your skills and knowledge. 

Once you have completed the skills checklist to begin thinking of the 2 - 3 areas you wish to specialize in or your niches. Just because you select MET specialties or niches does not mean you are unable to work with other clients. Developing skills in a niche or specialization will make your overall skill set stronger to work with any MET client. 

If you have not completed the MET Skills Checklist please click here. 

Hello Medical Exercise Professionals and welcome to Day 9 of "40 Days to Medical Exercise Success". A key to building a MET practice is to produce positive functional outcomes with clients. That requires before your begin to seriously grow the practice you assess your MET skills, knowledge and successes. This will allow you to have an accurate idea of what you can offer your clients and can accomplish training them. Once you know your strengths its far easier to build a practice around those.

Take a moment and lassess your skills by completing our Medical Exercise Specialist Skills Checklist. Please complete the assessment and forward your results to [email protected]. Click the link below to access the MES Skills checklist:

Medical Exercise Specialist Skills Checklist

Day 8 of "40 Days to Medical Exercise Success". Obtaining a business bank account is important to growing your business. You need a place to put your millions!!  Establishing a merchant account to take a credit and debit cards online is a must. The business bank account is a requirement for a credit card merchant account.